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Elaine & George is a contemporary apparel brand that produces timeless pieces for fashion-forward consumers who favor lifelong wardrobe mainstays over one-wear buys and of-the-moment trends. “People want to invest in bold yet versatile garments that are easy to wear and can be effortlessly integrated into their existing wardrobe today, tomorrow, and beyond,” says founder and designer Temisha Palmer. Elaine & George, which bears the middle names of Palmer’s parents, delivers on its trendless, future-proof initiative with the debut of The Plaid Collection: an eye-catching curation of coordinated separates that can be worn together as a complete look or paired independently with other go-to essentials. The classic plaid print and harmonious blend of complimentary colors strike the perfect balance between smart and casual, seamlessly bridging the gap between seasons and occasions, while reimagining what warrants a closet staple. “Everyday basics don’t have to be understated,” she insists. “They can also be vibrant, come in bright colors and patterns, and double as statement pieces in their own right.” As Elaine & George evolves, Palmer plans to add menswear to the brand’s offerings but, she assures, the focus will remain on creating fuss-free garments that anchor your outfits, compliment your personal style — and stand the test of time. |
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